Project:
SunsetSoiree
Year:
2024
Sunset Soirée is a brand activation concept connecting a fashion label to an AI-powered platform. Through 3D visualization and immersive digital design, the project demonstrates how technology can elevate brand storytelling and audience engagement.
KEY-VISUAL
The key visual for Sunset Soirée was designed to reflect a modern and forward-thinking fashion platform that connects creativity with accessibility. The idea is to combine elegant typography with a refined color palette inspired by nature and contemporary fashion aesthetics
The key visual for Sunset Soirée was designed to reflect a modern and forward-thinking fashion platform that connects creativity with accessibility. The idea is to combine elegant typography with a refined color palette inspired by nature and contemporary fashion aesthetics
WEB-DEPLOYMENT
The visual identity was further extended into the website interface to ensure a cohesive digital experience.
BRAND RECOGNITION
To enhance brand recognition, I developed a set of branded apparel designs that translate the visual identity into wearable merchandise.
A collection of social media visuals was developed to support brand communication and maintain a consistent presence across digital platforms.
Branded Apparel Showcase
This short video highlights a series of branded apparel designs developed to extend the visual identity of the brand into wearable merchandise.
TVC / Unique Selling Point Showcase Videos
The brand TVC was developed to communicate the platform’s core vision and unique selling proposition.
